Perfectly You website
Back button launch announcement and welcome invitation ... what we did ...
 

 

having been commissioned to design the branding for this new business venture, we were also commissioned to develop and produce the announcement.

the construct was a voucher inside a hand-made wallet, which in turn is placed inside a pre-printed, mail merged envelope. All printed on Conqueror 120gsm metallic Champagne stock.

Over 1200 were produced, by hand in three days (working 19 hours per day) - but they looked beautiful, and an excellent representation of the value of the new salon.

we then followed that up with a postcard mailing (see below).

other products we have created for Perfectly You include:

- the brand
- stationery
- gift vouchers
- price lists
- A5+ promotional folders
- inserts detailing available treatments

 
the company
Perfectly You is a private beauty therapist working from a beautiful purpose built salon in Chelmsford
the brief
alongside the new branding... to develop a fresh approach to the launch announcement - something unusual please was the request
the outcome
something quite unique ... the reuse of a gift voucher concept into a launch announcement. By all accounts it landed extremely well


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