SMP Consultancy website
Back button email newsletter ... what we did ...
 

it is now some two years since the first issue of the monthly newsletter was produced. After the initial design was approved we have edited supplied articles and copywritten new articles, adding imagery and fun aspects in each issue.

we also orchestrate the delivery and maintain the customer database on the clients behalf. Feedback from the newsletter recipients has been outstanding with many and regular unsolicited positive comments.

we also achieve industry beating statistics, with an open rate consistently over 25% (market average <12%) and a click through rate consistently over 17% (market average <6%), and just five unsubscribes out of 800+ recipient over two years.

the chosen delivery mechanism is through Constant Contact, an industry leading mass email marketing solution, which costs just $30 per month for virtually unlimited emails.

other products we have created for The Ink Team include:

- branding and stationery
- website design
- roller banners
- A4+ non-capacity folders
- DL leaflets
- Christmas Cards
- pens and bags
- adverts
- certificates
- email stationery

 
the company
Essex based disability consultants providing advice and guidance to businesses regarding their responsibilities under the recently introduced Equality Act
the brief
to deliver a monthly newsletter of useful, relevant information to their target market clients and potential new clients
the outcome
a monthly newsletter, which receives high acclaim and industry beating open rates and click through rates


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