it is now some two years since the first issue of the monthly newsletter was produced. After the initial design was approved we have edited supplied articles and copywritten new articles, adding imagery and fun aspects in each issue.
we also orchestrate the delivery and maintain the customer database on the clients behalf. Feedback from the newsletter recipients has been outstanding with many and regular unsolicited positive comments.
we also achieve industry beating statistics, with an open rate consistently over 25% (market average <12%) and a click through rate consistently over 17% (market average <6%), and just five unsubscribes out of 800+ recipient over two years.
the chosen delivery mechanism is through Constant Contact, an industry leading mass email marketing solution, which costs just $30 per month for virtually unlimited emails.
other products we have created for The Ink Team include:
- branding and stationery - website design
- roller banners - A4+ non-capacity folders - DL leaflets - Christmas Cards
- pens and bags
- adverts
- certificates
- email stationery |